About a Project
Ascend Agency’s publication pricing console gives PR agencies and in-house media teams one place to browse a curated catalog of premium editorial placements. Users filter by price range, region, genre, and metrics like Domain Authority (DA) and Domain Rating (DR), then compare turnaround times (TAT), sponsored options, and do-follow status. The platform turns scattered media lists and spreadsheets into a searchable, professional publication pricing tool so teams can plan PR campaigns and request access to placements faster. Fast, intuitive filtering over a large publication catalog is wrapped in a modern, responsive interface that reflects Ascend Agency’s brand.
Project Idea
- Provide a single dashboard for Ascend Agency’s publication catalog with clear categorization, pricing, and quality metrics.
- Make it effortless for teams to browse, filter by price range and genre, and discover placements that match campaign goals.
- Support request full access and export so teams can plan internally and prepare client proposals.
- Ensure the platform is easy to maintain and extend with new publications and filters.
Project Challenges
- Fragmented intel—publication rates and requirements buried in emails and spreadsheets.
- Handling efficient filtering over a large dataset without hurting performance.
- Designing a clear information architecture that makes a wide variety of publications easy to compare.
- Supporting user authentication and export where needed while keeping the core browsing experience frictionless.
Results
- Single source of truth for publication placements
- Faster discovery and campaign planning
- Professional, scalable digital presence
Business Challenges
Publication rates and requirements were scattered across emails, old decks, and spreadsheets. There was no single source of truth to compare placements by price, quality (DA/DR), region, and turnaround in one view. Implementing efficient filtering over a large dataset without hurting performance was critical, as was designing a clear information architecture so a wide variety of content remained easy to browse.
- Fragmented intel—publication rates and requirements buried in emails and spreadsheets.
- Handling efficient filtering over a large dataset without hurting performance.
- Designing a clear information architecture that makes a wide variety of publications easy to compare.
- Supporting user authentication and export where needed while keeping the core browsing experience frictionless.
Project in Details
A publication pricing console built for PR agencies and in-house media teams to discover, filter, and plan premium editorial and publication placements in one place.
System Architecture
Product Essentials
We built a frontend-focused architecture optimized for fast rendering and filtering, with client-side and server-assisted filtering over multiple publication attributes. Dynamic data loading and clear column design (publication, genres, price, DA, DR, TAT, region, sponsored, indexed) made it easy to compare placements. We set up a deployment pipeline on Vercel so publishing updates is fast and low-risk, and kept the UI responsive and on-brand.
Need a publication pricing or media planning platform?
We design and build publication pricing consoles and media planning tools with powerful filtering, domain authority (DA/DR) metrics, and modern UX for PR agencies and in-house teams—so you can discover and evaluate editorial placements in one place.
Development in Detail
- Implemented advanced filtering over multiple publication attributes: name, price range, genre, region, with sort options (e.g. price low to high).
- Built a publication pricing table with clear columns: publication, genres, price, DA, DR, TAT, region, sponsored, indexed.
- Developed stats header showing total publications, regions, and average DA for at-a-glance context.
- Added Request full access CTA and export/notification actions in the header for workflow integration.
- Created sidebar navigation with onboarding links (video tutorial, how-to, PR questionnaire, TV questionnaire).
- Ensured the design is responsive and polished across desktop and mobile.
- Set up deployment pipeline (e.g. Vercel) so publishing new content and updates is fast and low-risk.
Technology stack
Built with modern technologies and best practices to ensure scalability and performance.
Web Architecture
Results Obtained
Ascend Agency now has a single, professional publication pricing console where PR and media teams can discover, filter, and evaluate premium editorial placements. Improved discoverability and clear metrics—price, domain authority (DA/DR), turnaround time (TAT), and region—reduce time spent on media planning and finding the right mix of reach, niche, and budget. The platform modernizes their digital presence and supports scaling with new publications and placement types without redesign.
Single source of truth for publication placements
PR and media teams now use one publication pricing console to browse and filter a curated catalog with clear pricing, domain authority (DA/DR), turnaround time (TAT), region, and placement options—replacing scattered spreadsheets and emails and improving media planning workflow.
Faster discovery and campaign planning
Advanced filters by price range, genre, and region plus sortable columns make it easy to find relevant editorial placements and match them to budget and quality goals, so discovery time drops and campaign planning becomes more efficient for agencies and in-house teams.
Professional, scalable digital presence
The publication pricing console delivers a modern, on-brand experience for internal teams and clients while the architecture supports adding new publications, regions, and filter options without redesign—so the platform scales as the catalog grows.
Our client say
United Kingdom“The publication pricing console has become our single source of truth for placements. Our team can now discover and compare publications by price, region, and quality in one place—no more digging through spreadsheets. The filtering is fast, the UI is clear, and it reflects our brand perfectly.”